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MD Clients – 101 Marketing for Doctors

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Negative SEO

Should you be worrying about your competitor who is trying to point low quality links to your website? In case of small private medical practices - not really. Google takes notice and can easily verify your links. You may also sign up into https://www.google.com/webmasters/tools/, verify your website, and have an access to many handfull tools, such as a tool that let's you download a list of links pointed back to your website, so you may check them for quality, and then, upload a list of "questionable" websites to google, so links that come from that particular website, would not be counted toward google SEO score. Reputation Management program will help you with that.

See Matt Cutts and how he describes a Negative SEO impact on YouTube:

Permanent link to this article: http://www.mdclients.com/101-health-marketing/matt-cutts-negative-seo.html

Unwanted "Likes" to your Facebook Business Page

Recently, a client of mine, have noticed an unusual activity related to her facebook business page dedicated to her medical practice. Many "Likes" from questionable profiles, mostly from Bangladesh area start appearing on her web page like crazy. Should she worry about them? Yes, in this case, she should. Facebook has its own meaning of SEO and may easily lower your score because of such "likes", especially if Facebook founds out that the likes come from the "Dead Soul" profiles. Since everything is interconnected, and your activity in social media indirectly reflex your website SEO score in Google, this may cause some Search Engine Optimization issues. Who may want to do so to your site? Scammers and Competitors. Is this a usual situation? Not yet, but I can clearly see a trend there.

However there are many ways to prevent such situation, or report it to Facebook directly.

Here are some ways of fighting unwanted "Likes":

1. Go to your facebook Admin Panel and hit the button Edit Page/manage permissions.:

Country restrictions: if you own a medical practice, it should be very local. So, choose United States (if this is where you practice) and check the radio button that said: Only show this page to viewers in these countries
Age restrictions - you better know who is your audience - restrict those who aren't
Uncheck Posting, Post, and Tagging Abilities completelly (at least for 2 weeks)
Don't worry about the blacklist, unless you know for sure who you want to prevent from looking at your page
Hit Save Changes Button

2. Go to Help/Hacked accounts and choose Secure my account option. This will allow you to change your password and let facebook know about the issue

3. You may also want to bann any Facebook user who "liked" your page, and this like will be removed

4. Facebook robots visit pages often and remove those likes they consider "unreal" as well.

Hope it helps.

Sasha

sasha@mdclients.com

Permanent link to this article: http://www.mdclients.com/101-health-marketing/report-facebook-likes.html

Have you blog about this yet? National Breast Cancer Awareness Month

National Breast Cancer Awareness Month If you did not talk about this in your blog yet - now is a perfect time to do so. Regardless of your Medical Specialty, this is a great topic to discuss with your patients, provide with tips, healthy choices, and your own advice. If you can find a connection between your specialty and breast cancer - that's great, talk about it and encourage your patients to explore it further. Discuss anything - who is at risk, how to check yourself on a daily basis, lifestyle, special interest groups, resources. But try to avoid anything that can be turned against you in the future... No personal professional suggestions, what's so ever. All cases are different.

Here are a couple of links for your blog:

National Breast Cancer Foundation: http://www.nationalbreastcancer.org/breast-cancer-awareness-month

American Cancer Society: http://www.cancer.org/

Need more links? Google for Breast Cancer in your area to get local, geo-targeting results.

Thanks,

Sasha

Permanent link to this article: http://www.mdclients.com/101-health-marketing/doctors-blog-about-national-breast-cancer-awareness-month.html

Facebook Feedback - Should A Physician Worry?

Perhaps, a Doctor has just published a new website, added all whistles and bells to it. A website without social media icons, such as facebook or twitter today cannot be considered completed. So, a doctor added "follows" and "likes" to each and every page/subject/event on website. It looks very professional and our Doctor is more than happy with the results, and especially with the fact that this website has come up in Google Search in a matter of not even days – hours. Perfect, right? But with every perfect situation, a downfall just wait around the corner to happen.

People start visiting Doctor’s website, “like” his professional or humorous blog posts and add comments that would appear on Facebook, Twitter, LinkedIn, Pinterest, and many other places. Luckily, so far the comments were wonderful, until one day… a long-known vendor of pharmaceutical products, take a look at the website, see how popular this Doctor (his now-almost-friend) is on the net and decide to add his little 2 cents – he liked each and every page of the doctor’s website, including blog articles, but instead of just sending his likes to the Facebook Timeline, he added a comment: “This is a Great Doctor, I have a long-lasting relationship with him, and I recommend him, however I did not read the articles, I am just trying to help”. This is a neutral message, and the best case scenario would be to reply with a comment of which blog article you’d suggest this person to read. If you don’t have an article related to this person, you’d better make one. This creates positive attitude, understanding diversity, and builds the trust you are looking for. Make sure you are replying to only one post and not to all of them, otherwise it looks like a spam and people most likely would think that you are trying to make something up out of it. So, one post, possibly with a link to something interested, and surely – only within your website, and always positive.

Neutral case from the Doctor’s site would be just to leave these likes without comments, but in this case, you are “approving” so many likes from the same person who did not take time to read your site, and this, in the eyes of general Facebook Population doesn’t look very professional at all.

The worst case scenario is to go after this person, requesting him to remove his posts, demanding it, freaking him out with reminders that you are his customers and he cannot just post anything he wants on his private account. This is a worst case scenario, because first of all it shows your insecurity, instability, and weak understanding on how to gain the popularity through Social Media. Of course 99%, your vendor would be happy to get rid of all his posts, and don’t really deal with it again, because long term relationship is very important to him, however, this situation also creates some gap in your business relationship, and finally may lead to the full breakup, which neither yours (as a Doctor) nor his (as a vendor) choice. Besides the obvious direct influence, nothing is a secret in the social media world. Somebody, somewhere has ears and eyes, and the situation may be spread quickly through Facebook Groups, Marketing “Do’s and Don’ts”, and just private channels. A power of negative social impact can be tremendous, so you really don’t want to mess with it. Think of it this way: it was your idea to create so many likes and follow buttons everywhere. A person, who is eager to help, will try everything to accomplish his task, so in some way, you are basically “telling” your visitors to do so – to like as much as possible anywhere they see this “like”, and to comment.

However, most of the comments will be either positive or neutral. Some negative comments also take place, but not as much, especially if you are not trying to create a “deal” out of it. Negative comments need your response ONLY if the comment makes sense. For example, if somebody says, “I don’t go to this medical practice, because the Doctor’s office looks too cozy to me”, leave this one without a comment, however, if somebody says, “I like this Doctor, but he is never on time, so I might consider another one” – worth to be answered with something, that “A doctor tried to accommodate your needs. You’ve asked for this visit a.s.a.p. and instead of making you wait for 3 weeks, we squeezed you in-between other appointments to fulfill your request. We know how it’s important to you”. This makes great sense as an answer, because we all know that sometimes we cannot get the right time and the right doctor for a month or even two months in advance.

So, do not worry too much about comments, and do not become aggressive over them. Try to get along in this new and not yet quite “yours” social media world.

Good Luck!

Sasha

sasha@mdclients.com

Permanent link to this article: http://www.mdclients.com/101-health-marketing/facebook-feedback-physicians-2012.html

HIPAA For Medical Website

While working with a client, I received a call from from another marketing/web design company, asking if MD Clients can help them to incorporate HIPAA into a Medical SPA website. This Blog Post is a bunch of helpful resources about HIPAA, recent updates to government rules, Federal Internet Compliance, and anything in-between:

We encorage you to learn stuff in you own pace, but come back to us for an advice of a project. We cannot really "teach" you everything over the phone conversation, but we can help you making your internet project HIPAA compliant.

Thanks,

Sasha

Permanent link to this article: http://www.mdclients.com/101-health-marketing/hipaa-for-medical-website.html

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