MD Clients – 101 Marketing for Doctors
Should you be worrying about your competitor who is trying to point low quality links to your website? In case of small private medical practices - not really. Google takes notice and can easily verify your links. You may also sign up into https://www.google.com/webmasters/tools/, verify your website, and have an access to many handfull tools, such as a tool that let's you download a list of links pointed back to your website, so you may check them for quality, and then, upload a list of "questionable" websites to google, so links that come from that particular website, would not be counted toward google SEO score. Reputation Management program will help you with that.
See Matt Cutts and how he describes a Negative SEO impact on YouTube:
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Recently, a client of mine, have noticed an unusual activity related to her facebook business page dedicated to her medical practice. Many "Likes" from questionable profiles, mostly from Bangladesh area start appearing on her web page like crazy. Should she worry about them? Yes, in this case, she should. Facebook has its own meaning of SEO and may easily lower your score because of such "likes", especially if Facebook founds out that the likes come from the "Dead Soul" profiles. Since everything is interconnected, and your activity in social media indirectly reflex your website SEO score in Google, this may cause some Search Engine Optimization issues. Who may want to do so to your site? Scammers and Competitors. Is this a usual situation? Not yet, but I can clearly see a trend there.
However there are many ways to prevent such situation, or report it to Facebook directly.
Here are some ways of fighting unwanted "Likes":
1. Go to your facebook Admin Panel and hit the button Edit Page/manage permissions.:
- Country restrictions: if you own a medical practice, it should be very local. So, choose United States (if this is where you practice) and check the radio button that said: Only show this page to viewers in these countries
- Age restrictions - you better know who is your audience - restrict those who aren't
- Uncheck Posting, Post, and Tagging Abilities completelly (at least for 2 weeks)
- Don't worry about the blacklist, unless you know for sure who you want to prevent from looking at your page
- Hit Save Changes Button
2. Go to Help/Hacked accounts and choose Secure my account option. This will allow you to change your password and let facebook know about the issue
3. You may also want to bann any Facebook user who "liked" your page, and this like will be removed
4. Facebook robots visit pages often and remove those likes they consider "unreal" as well.
Hope it helps.
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If you did not talk about this in your blog yet - now is a perfect time to do so. Regardless of your Medical Specialty, this is a great topic to discuss with your patients, provide with tips, healthy choices, and your own advice. If you can find a connection between your specialty and breast cancer - that's great, talk about it and encourage your patients to explore it further. Discuss anything - who is at risk, how to check yourself on a daily basis, lifestyle, special interest groups, resources. But try to avoid anything that can be turned against you in the future... No personal professional suggestions, what's so ever. All cases are different.
Here are a couple of links for your blog:
National Breast Cancer Foundation: http://www.nationalbreastcancer.org/breast-cancer-awareness-month
American Cancer Society: http://www.cancer.org/
Need more links? Google for Breast Cancer in your area to get local, geo-targeting results.
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While working with a client, I received a call from from another marketing/web design company, asking if MD Clients can help them to incorporate HIPAA into a Medical SPA website. This Blog Post is a bunch of helpful resources about HIPAA, recent updates to government rules, Federal Internet Compliance, and anything in-between:
- Summary of the HIPAA Privacy Rule
- Understanding Health Information Privacy
- HIPAA Survival Guide
- HIPAA PHI: List of 18 Identifiers and Definition of PHI
- Bureau of Internet Accessibility
We encorage you to learn stuff in you own pace, but come back to us for an advice of a project. We cannot really "teach" you everything over the phone conversation, but we can help you making your internet project HIPAA compliant.
Permanent link to this article: http://www.mdclients.com/101-health-marketing/hipaa-for-medical-website.html