How To Choose The Right CRM for Doctors

CRM (Customer Relationship Management) database and reporting system for Doctors

There are many choices around here. But before you even started thinking of integration, you need to answer the following questions:

• Who are you customers?

• What is your potential?

• What are the marketing opportunities you always wanted to try for your business?

• What is the budget you are willing to spend on on-going basis to support this system?

• Would you be interested in Mass Email Integration along with your CRM?

• Do you have a preference of a hosted or on-premise solution?

We’ve done many CRM integrations, as well, as we built custom CRMs. We’ve heard different testimonials from people who just started to use one, and from people who have used them for awhile, and now need something more intelligent. We would recommend you to use Zoho CRM or Salesforce CRM, as two the most compatible customer relationship management systems, available in the market right now. We would call it “generic choice”, and we will explain you in a minute, why any of these two CRMs is a good choice for a small medical facility:

Pros:

• No, or extremely low up-front costs

• Generous security level
• Easy to set up and use

• Easy to integrate with other packages (e.g. Mass E-Mailer, Web Analytics, etc.)

• Easy to find a support team
• Easy to cancel at any time

Cons:

• Limited possibilities

• Limited ability to extract the data

• Continues monthly costs

• Not enough security to ensure HIPPA

• Too many never-needed features

• Not enough features for your business in particular

• No way you may own this thing completely

If you are a Beginner in using Customer Relationship Management system, forget about the “cons” – there are plenty of things that you may do with “pros” only for the next couple of years. We can help you to set up a CRM of your choice so it can pick up information from a variety of sources – Website, Analytic Software, Mass Mailer, Excel Spreadsheets, and so force.

If you are looking for a switch – most of the on-demand generic CRMs are similar in nature. We won’t recommend you to switch from one to another – you’ll soon be disappointed. If by any reason you think, you are ready for a better application – build one that will address your needs in particular.

Our company has an extensive experience in both, CRM integration and custom CRM building. If you think that to build is more expensive nowadays than to use a hosted application – think twice – you might be wrong. In reality, the total cost of ownership (TCO), based on a 5-year use of application, is higher for on-demand (hosted) applications, than for custom-built (on-premises) applications.

Think you might be ready for a CRM? Why not ask for Complimentary CRM analysis? We will be happy to guide you through the process and help you to choose the option that suits your needs better.  

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