websites for doctors
Website or SEO-friendly Website?
True enough the word that a doctor is good spreads through word of mouth itself without any marketing efforts. But in this cyber world, where everyone depends on this technological innovation for every small thing, having websites for doctors have become imperative. It is through a well built website that one could reach the target audience with search engine optimization efforts also concentrated on the website.
Marketing for doctors could be done through various ways and e-marketing campaigns are found to definitely bring in a fillip to the doctor’s business. MD Clients endeavors to bridge the gap between doctors and patients by making use of various online marketing techniques that would increase the inflow of patients to the doctor. A strategic plan as far as physician marketing is concerned is found to take the practice of the physician a long way. If you are a novice in the field of online marketing, then it is strictly recommended that you take the help of a professional intermediary who could do the needful and put your name on the top of the sought after list by patients across your area.
Getting a custom medical website cheap is no Herculean task but you will have to focus on the SEO efforts that will take your practice a long way. Customer relationship management (CRM) and the support system…enhance the marketing opportunities along with considerable security levels. In short, MD Clients is an online agency which takes care of web interactive marketing services for medical professionals. Online marketing for doctors is their prime focus. As many of the doctors might not be savvy with what goes into online marketing, this agency takes it up to do the entire spade work that is necessary to put the physician/doctor on top of the search results.
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So, you are ready for a new site. But do you really know what you want? Do you know what questions you should ask prior to signing the agreement with a web firm? There are some rules and regulations that have to be kept in mind, in order to get a Friendly Website that will be a good ROI by itself (Return On Investment). Unfortunately, most of the Web Marketing firms across the States do not give a thought for them.
We think it’s important that you understand what is W3, 301, 508, and HIPAA compliances.
W3 Compliance- states for “clean code” website. It’s a bunch of special technical rules the site developer should follow to put together site on any programming language. W3 Compliance is often called on-site SEO compliance, as it represents 55% of on-Site organic Search Engine Optimization. The developer must answer “yes” to the following questions:
“Does your site follow completely CCS created for content attributes and doesn’t show up any wondering html tags?”
“Do all your site’s images have alt tags?”
“Are all of the links on your site working? Do they point to the existing web locations?”
“Have 401 and 404 errors been set up?”
“Does your site use only the latest html tags?”
“Is xml site map a part of your site?”
“Is your code clean and have all opening/closing tags, as it supposes to be?”
By all means, once site is completed and becomes live, it doesn’t hurt to run it through a FREE W3 validation tool, such as: http://jigsaw.w3.org/css-validator/
301 Redirect Compliance – also known as a part of clean on-Site organic Search Engine Optimization – SEO. It represents the close relationship between http://www.YourSite.com and http://YourSite.com and give Search Engines a signal to consider both representations to be a part of one website. If a Search Engine, such as Google, Yahoo, or Bing see this 301 error set up, they combine SEO score points (e.g., Backlinks, w3 compliance, keywords density in the content, etc.) from both representations, and your site’s total SEO score becomes higher. When your website’s total SEO score becomes higher, your website is placed on a better position for organic search results.
508 Compliance – states that the website should be accessible for all individuals, meaning that Vision Impairment individuals must have a way to read the contents of this site. Section 508 standards include the technical, functional, and support standards. It’s a “must” for Government sites, but desirable for all health-related sites. In a couple of words, 508 Compliance makes a webpage accessible through assistive reading devices, as well as adds the ability to change the color/font size of a webpage with one-two clicks.
HIPAA/PHI Compliance is the most important compliance for health-related sites. It has only several requirements, but mostly – recommendations and this situation makes it really uncertain. The problem arises when any health-related client’s data is lost or stolen. Better Save, than Sorry. So, what things should be considered to make your site HIPAA-save?
• Any health related information of a person should be encrypted before submitting through the web form.
• The document/form arrives to the addressee and a pdf attachment
• Only a designated addressee knows a username and password and can read the document.
• Any health related information of a client stored on server, should be encrypted and available through protected designated access only. A server should have an extra security to protect information stored on it.
• Any back up of information made should be protected
• Any unused information kept on server, should be destroyed upon request.
If your site does not transmit or store any client-specific information, your site should not worry about being HIPAA compliant. However, even if “contact us” form includes questions that may relate to a specific health issue, you should consider form encryption. Interested in finding out if your site is compliant?
Contact us for FREE Consultation.
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